Hosted in Oslo from the 24th of February to the 6th of March 2011, the Nordic World Ski Championships look to attract 650 contestants from over 60 nations, with an expected 1000 journalists and at least 300 000 spectators.
SMS will play a key role in the organization of the event, with the Vidamo mobile messaging platform providing the interface and services for message broadcast to the 2500 staff and volunteers involved.
Vidamo technology allows the organizers to broadcast arrangements and details instantly to groups of people. SMS is a near perfect mechanism for the job, more instantly read than any other form of messaging, with convenient storage of messages in a phones inbox.
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