Send an SMS starting with the keyword TLF plus a name to the shortnumber 1231 in Denmark and
you’ll get back the phone number of that person. This SMS telephone directory service previously run
by i-Touch Denmark is just one of a portfolio of products acquired by Vidamo this week.
The importance of this acquisition is the user base. People get comfortable sending their directory inquiries to specific shortnumbers, and 1231 has a large base of regular users.
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