In less advanced markets we see the need for competitions as a driver. But in Nordic regions customers remain motived by availability of content alone. It should be noted that while technology advances, content remains a common driver for engagement.

Data collection & loyalty clubs remain the mission of the day for Nordic retailers, with VIC employing Vidamo mobile marketing tools to encourage participation across all digital touch points. Consumers enter their mobile numbers for rewards, while the ‘club’ concept allows the retailer to contact the consumer again frequently.

Digital couponing remains in a test period, with the majority of digital vouchering is focused on sales driving without tracking of redemption. While digital coupons sent to mobile phones are possibly the most interesting development in mobile marketing since the phone itself, retailers remain slow to adopt new point-of-sale hardware and practices to fully embrace what should be the killer application the industry has been waiting for.

Mobile entertainment maintains its position in Tuborg’s global digital strategy with downloads to phone from web live on the UK portal. Similar services have rolled out across Eastern Europe with Lithuania recently activating the mobile module on their digital platform.  Customers enter their phone numbers in the website and receive an SMS with url to download content. While the world moves towards platform agnostic messaging with social media as a driver (Twitter for example), SMS maintains pole position as delivery mechanism of choice for mobile content.

Check out the UK site here

Vidamo announced today it has been selected as a finalist for Red Herring’s Europe 100 award, a prestigious list honoring the year’s most promising private technology ventures from the world European business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

“This year was especially difficult,” said Alex Vieux, publisher and CEO of Red Herring. “Despite the global economic situation, there were many great companies producing really innovative and amazing products that we had a difficult time narrowing the pool and selecting the finalists. Vidamo shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe award. We know that this year’s crop will grow into some amazing companies that are sure to go far.”

Finalists for the 2010 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, and clean tech industries sent in their submissions to qualify for the award.

The Finalists are invited to present their winning strategies at the Red Herring Europe Conference in Paris, May 25-27, 2010. The Top 100 winners will be announced at a special awards ceremony on May 27 at the event.

Read Norwegian press release at Hegnar.no

Customers responding to advertising with sms had their phone numbers cross-checked with a postal directory, their postal addresses where then sent back in a text for confirmation and the product shipped to their homes.
As with most sales strategies, barriers for participation need to be lowered to remove any potential resistance to purchase. By looking-up postal addresses customers dont need to enter all their postal information themselves. This is seen as a time saver and results in higher completion of sales actions.

Clear instructions used in marketing across a mix of media provide a very simple purchase action for consumers resulting in above average sales at launch.
Click links to view examples of marketing
TV Spot
Print

Mobile messaging strategies involving ‘drive to web’ mechanisms are becoming more popular. Websites are a great catchment opportunity for customer database building, allowing marketers to receive users mobile numbers and develop strategies to attract them back online.

SMS will play a key role in the organization of the event, with the Vidamo mobile messaging platform providing the interface and services for message broadcast to the 2500 staff and volunteers involved.

Vidamo technology allows the organizers to broadcast arrangements and details instantly to groups of people. SMS is a near perfect mechanism for the job, more instantly read than any other form of messaging, with convenient storage of messages in a phones inbox.

Hegnar.no is a leading provider of critical information for the financial industry. Hegnar readers have proven their desire for information on their mobile with healthy traffic to Hegnars old mobile site. The case for an improved mobile experience was clear.

Vidamo have established a benchmark in mobile internet design and put all of our experience into a fast and friendly interface for the new Hegnar mobile site.

Considering the majority of visitors to the site are on high end devices the site embraces the possibilities of wider screens and touch navigation. Information is pulled from live feeds and graphs display live data.
A partnership between Vidamo and Hegnar is very exciting given Hegnars large bank of time critical information and Vidamo’s ability to deliver instantly across a variety of mobile channels.