Vidamo is a Red Herring 100 winner
Announced 27th May 2010 at the Red Herring awards in Paris.
Håkon Harberg, CEO of Vidamo Group presented Vidamo’s approach to mobile couponing, with an industry prediction of 3 billion mobile coupons sent this year, Vidamo is ideally positioned to provide unique delivery coupled with an advanced mobile marketing tool set.
Read more about the Red Herring awards here
Read the press release in Hegnar.no here
Finalist for the 2010 Red Herring 100 Europe Award
Vidamo announced today it has been selected as a finalist for Red Herring’s Europe 100 award, a prestigious list honoring the year’s most promising private technology ventures from the world European business region.
The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.
“This year was especially difficult,” said Alex Vieux, publisher and CEO of Red Herring. “Despite the global economic situation, there were many great companies producing really innovative and amazing products that we had a difficult time narrowing the pool and selecting the finalists. Vidamo shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe award. We know that this year’s crop will grow into some amazing companies that are sure to go far.”
Finalists for the 2010 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, and clean tech industries sent in their submissions to qualify for the award.
The Finalists are invited to present their winning strategies at the Red Herring Europe Conference in Paris, May 25-27, 2010. The Top 100 winners will be announced at a special awards ceremony on May 27 at the event.
Read Norwegian press release at Hegnar.no
Vidamo innovates for the property industry
Remax marketing agency Gorilla Creative created this showcase video of the technology. Remax franchise offices are required to signup to the program, giving them access to the solution. The video server to explain the process to branch managers and get them using the technology
Instant purchase with SMS and smart directory lookup
The launch of Vendela Kirsenboms new skin product with Helena Cosmetics in Norway was given a direct sales boost with instant ordering of the product by SMS.
Customers responding to advertising with sms had their phone numbers cross-checked with a postal directory, their postal addresses where then sent back in a text for confirmation and the product shipped to their homes.
As with most sales strategies, barriers for participation need to be lowered to remove any potential resistance to purchase. By looking-up postal addresses customers dont need to enter all their postal information themselves. This is seen as a time saver and results in higher completion of sales actions.
Clear instructions used in marketing across a mix of media provide a very simple purchase action for consumers resulting in above average sales at launch.
Click links to view examples of marketing
TV Spot
Print
Ebay use mobile to drive customers online
Messaging strategies for ebay now include SMS broadcast to a database of consumers signed up for communication from the auction giant. SMS allows ebay to deliver time sensitive offers requiring immediate action from customers.
Mobile messaging strategies involving ‘drive to web’ mechanisms are becoming more popular. Websites are a great catchment opportunity for customer database building, allowing marketers to receive users mobile numbers and develop strategies to attract them back online.
Mobile services for the 2011 Nordic World Ski Championships
Hosted in Oslo from the 24th of February to the 6th of March 2011, the Nordic World Ski Championships look to attract 650 contestants from over 60 nations, with an expected 1000 journalists and at least 300 000 spectators.
SMS will play a key role in the organization of the event, with the Vidamo mobile messaging platform providing the interface and services for message broadcast to the 2500 staff and volunteers involved.
Vidamo technology allows the organizers to broadcast arrangements and details instantly to groups of people. SMS is a near perfect mechanism for the job, more instantly read than any other form of messaging, with convenient storage of messages in a phones inbox.
Time critical financial data to mobile devices
Hegnar.no is a leading provider of critical information for the financial industry. Hegnar readers have proven their desire for information on their mobile with healthy traffic to Hegnars old mobile site. The case for an improved mobile experience was clear.
Vidamo have established a benchmark in mobile internet design and put all of our experience into a fast and friendly interface for the new Hegnar mobile site.
Considering the majority of visitors to the site are on high end devices the site embraces the possibilities of wider screens and touch navigation. Information is pulled from live feeds and graphs display live data.
A partnership between Vidamo and Hegnar is very exciting given Hegnars large bank of time critical information and Vidamo’s ability to deliver instantly across a variety of mobile channels.
Revolutionary software and intuitive design
Occasionally Vidamo is approached to put our graphic and interface design skills to work outside of our core service area of mobile technology. One such example is Infonor Systems, a Nordic based company providing revolutionary e-commerce solutions changing the retail industry.
Infonors flagship product Digitrade is developed especially for companies doing presale of products to their customers and shops ahead of an upcoming season. Where retailers would traditionally process a seasons ordering at a sales fair, Digitrade Presale allows most of the hard work to be done online before hand, through a simple web interface.
Vidamo was charged with the redesign of the Digitrade interface. Bringing our love for smart technology together with intutitive, beautiful interface design.
Vidamo design studio produced new branding for the company and topped off the job with a new website for Infonor.
Looking to revolutionise your stock management and ordering processes? Visit www.infonorsystems.no
Norwegian MVNO uses mobile in smart cross-promotion
Call Norwegian is a new MVNO and the latest entity added to the Norwegian group of companies including Bank Norwegian and the extremely popular Norwegian.no low cost airline.
As leaders in mobile airtickets and sms communications with customers, Call Norwegian inherits access to a well established mobile channel with thanks to their forward thinking and Vidamo’s easy mobile application interface.
A competition developed for Call Norwegian by Vidamo is easily cross-promoted across all customer communication, including banner ads on mobile airtickets and in sms messaging to passengers.
The mobile quiz lets the new MVNO talk about services in an entertaining way, all while building a culture of innovative dialogue with its customers.
Healthy Mobile recipes for Mills Vita hjertego’
Vidamo connected Mill’s existing database of great summer recipes to a mobile website, allowing customers to view recipes on their phones while out enjoying the brief Norwegian summer.
Outdoor advertising used SMS instructions to deliver a link to the mobile site. While on web, banners allowed customers to enter phone numbers to receive a free link to their phones instantly.
Kilroy launch mobile campaign in 5 countries
Based on years of experience with Nordic travel agencies, Vidamo and Kilroy launched a mobile competition in 5 countries. Designed to build a database through ongoing competition activity, Kilroy is able to communicate constantly through sms as a new media channel.
Vidamo aquires i-Touch denmark portfolio
Send an SMS starting with the keyword TLF plus a name to the shortnumber 1231 in Denmark and
you’ll get back the phone number of that person. This SMS telephone directory service previously run
by i-Touch Denmark is just one of a portfolio of products acquired by Vidamo this week.
The importance of this acquisition is the user base. People get comfortable sending their directory inquiries to specific shortnumbers, and 1231 has a large base of regular users.
Microsoft award Halo mobile campaign best practise
Vidamo South Africa’s pre-order campaign for the new xBox game Halo Wars was awarded best practise from Microsoft this week. The first mobile campaign for Microsoft in the region set a precedent for future mobile marketing.
The campaign involved a text competition and mobile site with free downloads and game information. Customers could watch the Halo Wars trailer on their handsets, download wallpapers and pre-order the game.
Mobile application for crisis and disaster management
Vidamo adds mobile phones to Ansur’s tool box of image and video capture for use in disaster and crisis management.
Presented at the global ISCRAM (International Community on Information Systems for Crisis Response and Management) conference in Gothenburg last May, an application developed for mobile phones allows rescue or research personal to quickly capture and send images from a location (E.G flood or war zone) for analysis by experts often based in other parts of the world.
Ansur’s platform allows images sent from the field to be analyzed remotely and opens new methods of communication between a centralized system and the devices used by personal in the field.
Vidamo will add SMS broadcast to the mobile solution allowing centralized staff to send instant requests to personal in the field. The use of inexpensive devices like the mobile phone allows organizations like the UN to increase the number of people able to collect data from particular areas.
About Ansur Technologies AS
AnsuR is the innovator of ASIGN - The Adaptive System for Image Communications Management in Global Networks. Working with any satellite, wireless or cabled IP based system, ASIGN can support geo-tagged images, audio comments, video files and additional sensors for professional and consumer cameras. With global near real-time transfer from the push of the shutter, ASIGN is particularly useful for:
* Location based Adaptive Image communications Solutions for Environment, Emergency and Disaster
management
* Rapid photo publishing
* Professional audiovisual satellite and wireless communication solutions
* Optimized high quality photo communications with award winning ASIGN
* Location based multicast of data
Vidamo in setup of Norwegian TIM Network
The TIM Network was established in December 2008 by 20 innovative companies based in Oslo and Akershus Norway with an aim to create synergies between Telecom, Internet and Media business.
Vidamo plays a keyrole with experience in the deployment of mobile focused cross platform initiatives delivered across the Nordic region. The network was established by IT Fornebu and financed primarily by Forskningsrådet and Akershus Fylkeskommune
Warner Music sweden plans new mobile fanblogs
In a collaboration between Ability Mobile and Vidamo in
Sweden, Warner Music sign up for two mobile fanblogs.
The project is particularily exciting as the artists involved are already active bloggers. Vidamo’s mobile fanblog solution converts the already high traffic into new revenues for Warner, while creating an incredibly personal connection between fans and their favourite personalitys.
Pronto TV benefits from Vidamo sms2email service
In store & on location screen media provider Pronto TV uses Vidamo’s sms2email product as a simple but affective lead generator for media sales. The sms2email service allows Pronto TV to promote sms instructions as a ‘first point of contact’ for customers interested in the screen media space. Customers sms a keyword to a shortcode and their details are sent by email to Pronto TV sales representatives.
Most sms services require our partners to log into a messaging platform to check the responses to their campaigns. The sms2email service cuts out that step, sending incoming sms requests directly to email. Its a very simple process which seems to bring great joy, and of course great results for our customers.
SMS Donation services launched in South Africa
Conquest For Life (CFL) is a small NGO based in South Africa existing to tackle the problems facing South African communities, with a belief that the youth of today are central to the solution.
Vidamo helps Conquest For Life raise funds using premium SMS as the primary fund driver.
Find their online donation page here
Vidamo opens in London
The recent economic down turns are an opportunity for cost saving business innovations.
Vidamo aims to replace printed communication with digital messaging, enable labor saving technologies and invent new ways for companies to increase revenues. London presents a perfect opportunity for this ethos, now more than ever.
Extra Marvellous with Vidamo mobile platform
Aegis Group owned mobile marketing company Marvellous uses Vidamo Base for enterprise and marketing activities in Norway. Vidamo Base provides Marvellous with rapid deployment of mobile marketing campaigns, offering a range of marketing and enterprise applications with the flexibility to configure for a variety of circumstances.
Vidamo CEO head of ‘Best mobile campaign’ Gulltaggen
With unique experience in media and result oriented communication Håkon Harberg now chairs the jury for ‘Best mobile campaign’ at Gulltaggen. Click the logo to learn more about the Gulltaggen organization and Håkons new role in the jury.
Find Vidamo in the Gulltaggen hall of fame here
Håkon Harberg at Software 09
Vidamo CEO Håkon Harberg addresses the opportunities,
risks and technologies in mobile enterprise solutions at the
Software 09 conference in Oslo. Media planet caught up with
Håkon after the conference for a 3 minute perspective on the
industry, watch the video here
Ikano Bank and Vidamo launch new services
Vidamo is proud to have successfully integrated our mobile messaging solutions into Ikano’s banking infrastructure. While mobile banking promises to change the way we all handle our finances, Vidamo and Ikano have focused on a few deeply trusted mobile facilities used daily by millions of Norwegians.
An example of the most commonly used service is the simple ‘balance request’. Customers send a keyword by SMS to receive their bank balance in return. Vidamo worked to enable the highest level of security, providing Ikano with a stable, trustworthy solution for their full portfolio.
Read about Ikano services here (norwegian text)
12,5 Million sms sent
Since Autumn 2006 Vidamo has successfully sent 12.5 million sms messages through Base, the Vidamo mobile applications platform. Developed in-house, Base is a highly capable, robust software built on years of experience. Customers find messages delivered rapidly, to the extreme. With a dedicated technical team on hand to customize solutions and ensure a renowed up time.
Browse over to our website and read more about the platform, and the host of unique applications built on its robust structure. Alternatively contact the Vidamo team for a presentation of products for a better understanding of how we can help your business grow.
New product portfolio launched
A host of new applications have been developed, tested and launched with great response within the enterprise sectors. In 8 years of business and media experience we have realized the importance of simplicity in technology. Our new product portfolio focuses on ease of integration into our customers platforms, with API’s designed to save our customers time, and user interfaces created specifically with speed to market and a limited need for training in mind. Contact hakon@vidamo.no for product presentations or request a meeting to discuss the challenges you face.
Mobile community service launched in South Africa
Vidamo launches a community driven premium sms service in South Africa.
Based on a similar service in Norway, Vidamo customized the concept for the unique South African market and launched with great success.
South Africa has advanced mobile services due to the lack of fixed internet access, the market presents its own challenges, rules and strict regulations. Vidamo worked with local aggregators and operators resulting in a rapid launch to market. Click here to view the project, or contact adam@vidamo.no for further insight into the Africa mobile environment.
Vidamo signs eBay on sms bid alerts!
As part of eBay’s mobile communications strategy, Vidamo developed the bid alert solution, keeping customers up to date with their bids by SMS. The service improves the user experience while driving traffic to the site.
Sms bid alerts are the first of many new mobile solutions that will be launched with eBay throughout 2009.
Vidamo wins xBox 360
Vidamo South Africa produces Microsoft’s mobile campaign for the launch of the new xBox 360 game Halo Wars. The campaign provided streaming videos from the game, wallpaper downloads and a pre-order mechanisms. With a simple sms competition drawing consumers into the Halo Wars marketing drive.
Call norwegian chooses Vidamo
Call Norwegian, the new Norwegian mobile operator chooses Vidamo as their mobile messaging partner.
Click here for more information about Norways latest innovative mobile service provider
Vidamo awarded Skattefund funding 2008-2010
The primary objective of the SkatteFUNN scheme is:
* To provide support to R&D projects carried out by companies.
* To enhance innovation in Norwegian trade and industry, and services.
* To foster the development of good business ideas.
* To motivate Norwegian companies to make their R&D efforts more strategic and targeted.
* To encourage greater use of development and research as strategic
instruments to improve competitiveness.
Vidamo opens in South Africa
With over 30 million mobile phone owners, South Africa presents a very real opportunity for mobile business development. The lack of fixed internet access has made people especially innovative with their mobile phones. The country has advanced its use of cellular technology in its own special way.
Understanding the market is ofcourse key to any venture, whether at home or in another country.
Vidamo co-founder Adam Holtrop left his home in Cape Town 8 years ago but kept a keen eye on the development of the nation. Now Vidamo teams up with like minded and intensely driven business developer Rowan Vlaming to head up Vidamo in Johannesberg.
Vidamo becomes I-Touch technical provider
Vidamo become technical providers for I-Touch Nordics, now part of the Buongiorno group.
Platform services include providing wap billed entertainment products, industrial messaging, competitions as well as services for Telenor,
hosting 2244 used for Telenor music and mobile maketing.
Mobile ticketing at the Carat Digital Future seminar
Mobile access for Carat Digital Future Seminar
Carat Digital Future seminar in Oslo required users to RSVP for the event on a webpage, entering their phone number to receive a mobile ticket for the event. At the event guests produced their phones with the graphic for scanning. The mobile event solution provided a cutting edge introduction to an event forecasting the future of digital media.
Vidamo built the web invitation process, created the mobile ticketing solution and delivered successfully to all guests involved. We were also on hand at the event to welcome guests and scan their phones personally.
View the video to see a snippet of the access process and catch the highlights of the seminar.
Shortlisted at MCA 08 London for Stargame
Stargame presented an amazing opportunity to increase unique users with mobile. Consumers engage touch screens in cinema’s, or interact on the web. Answering questions about brands and movies is entertaining for movie fans, and creates a great new way for brands to engage audiences.
Vidamo saw an opportunity to increase the userbase through a mobile adaptation of the game.
Players are asked to enter their phone numbers to play the touch screens in cinema foyers or play on web, they are then sent a link to download a java version of the game to their mobiles.
It seems people enjoy playing, with long game play times recorded amongst people from a wide range of age groups.
Vidamo & Warner - Finalists in Cannes Meffys
Vidamo creates an MMS based fanblog for Warner signed artists Big Bang.
The fanblog platform allows artists to send images from their phones to a mobile based web blog.
Fans are kept up to date with text message alerts and experience a new level of angagement with their favourite stars.
The Fanblog product came in the top 3 music marketing services at the Meffys awards in Cannes.
Click here to read more about the Meffys awards.
Vidamo wins 2 Diplomas at Gulltaggen
Merits for our work with Pepsi, as well as recognition on the Warner/Djuice mobile Fanblog development.
Vidamo wins Bank Norwegian
Vidamo signs a mobile platform deal with Bank Norwegian
Håkon Harberg joins Oslo Teknopol
The Oslo region is in the midst of a ‘mobile adventure’. Norwegians’ desire for more efficient, entertaining and mobile ways of communication has placed them in the forefront of adapting and developing new products and services.
OsloTeknopol
Duracell & Vidamo - Extra power to last longer
A christmas campaign for Duracell kicked of a few months before Christmas and reminded consumers about batteries for all those toys, long before the shopping rush.
Håkon Harberg at CIA Mediaedge
Håkon Harbergs speaks at Mediaedge:CIA bringing an indepth perspective of mobile communication to the marketing industry leaders.
Vidamo wins Tuborg.com
Fanblog Launched: Warner Music with Telenor
Fanblogs connect fans with their favourite artists in profound new ways. All thanks to the publishing power of mobile phones, and ofcourse the willingness of artists to feed their fans with pictures and texts from their lives. Watch this space for live demoonstrations of the fanblog system coming soon.
Capa & Vidamo create new cinema advertising channel
Slide showing part of the strategy and development behind the new mobile extension of Stargame, an innovative cinema advertising concept developed by Capa.no.
Contact Vidamo for details of how we handled the mobile development of one of Norways most succesful new media concepts.
PepsiCo Norge and Vidamo
Mobile database buidling, wap site design and messaging by Vidamo Summer 2007.
Extraordinary web work by Bleed and Above the line by DDB
Gulltaggen 07 awards for Mobile marketing
Vidamo signs Norwegian.no
NonStopTV in 5 countries
Vidamo signs media agreement with NonStop TV in 5 countries
Selling books over mobile
Vidamo LookUp service allowed consumers to order books with an SMS. Automatic directory inquiries on phone numbers removed the need for buyers to send their addresses, thus lowering barriers to purchase.
Dinamo Forlag provided an ideal opportunity to leverage the opportunity with mobile sales of books from the popular TV series Lost.
BBDO Denmark & PepsiCo
Vidamo work with BBDO in Denmark to provide mobile marketing for PepsiCo Pepsi Max.
Results of simple sms based response campaigns show surprisingly high participation.
Contact hakon@vidamo.no for a report on the campaign.
Vidamo wins Radio 100
Denmarks largest commercial radio station use sms to engage listeners. Vidamo provides the messaging platform and interface for Radio 100’s Dj to easily interact with listeners over mobile messaging.
Competitions remain to generate the most response, we’ve had many successful lessons learnt along the way.